Unxpectd wasn't supposed to become a full-time job, especially not for six childhood best friends. However, a high school senior project turned into a reality and allowed the six of us to put college to the side to pursue our dreams. Founded by Ryan Sullivan, the school project received criticism and backlash from its founding, but with the help of Dylan Holder and Finley Williams, it became more than a school project.
At its start, blank garments were purchased at local stores and altered in various ways, ranging from dye to reconstruction to embroidery, all done by hand in Mom's Basement. As senior year continued, the brand was taken to TikTok. In December of 2020, Unxpectd had its first viral TikTok, reaching over 600,000 views. Over the course of a few months, Unxpectd attracted attention from millions across the platform. With a newfound marketing strategy, Unxpectd continued to grow and receive more attention.
Fast forward to September of 2020, we made the move to an environment that would allow more growth and learning, Los Angeles, CA. Although all the boys are in close touch, Ryan and Jackson Broyles operate day-to-day operations and lead business.
We are so grateful for the continuous love and support shown over the past two years. It has allowed us to continue to relentlessly pursue this crazy dream and it blows our mind that we've been given the opportunity to be in this position, one we could've only dreamed of as children. From the Unxpectd Boys to the world: thank you.
Created by the youth to inspire the youth.
From left to right: Dylan Holder, Jackson Broyles, Luke Hutcherson, Matthew Nichols, Ryan Sullivan, Jakob Greer, Finley Williams, Alec Carlson, Hunter Baker
Published by Jackson Broyles on January 9, 2022.